RAJAN MEHTA
CEO House of Brands

BRIDGING
CULTURES
THROUGH
TIME & FASHION

23 YearsIndustry Leadership
10M+Global Consumer Base
03International Offices
800+Product Innovations

I’m an architect of modern retail &
Global E-commerce Pioneer, designing strategies that build and run brands with partners such as Myntra and Flipkart.

Currently growing House of Brands™, my vehicle for bridging the gap between international trends and the Indian consumer.

I’ve also developed over 800+ unique product lines, serving the fashion community for more than two decades.

We believe in brands and products that have a point of view. Take a look at some of our work below.

Rajan Mehta

Rajan Mehta

Founder House of Brands

23 Years of Excellence

From mastering international craftsmanship to architecting a global manufacturing powerhouse.

Phase IFoundations

Strategic Mastery

Driving innovation and market penetration for global legacy brands.

Maxima /Timex /Danish Design /Jacob Jensen /Lee Cooper /Kappa
Phase IIExpansion

Architecting Scale

Establishing proprietary manufacturing infrastructure across key Asian markets.

Vertical Integration /Supply Chain Optimization /Global Logistics
Phase IIIPresent

Market Dominance

Defining the private label landscape for India's premier fashion ecosystems.

Roadster /Wrogn /House of Pataudi /Dressberry /Mast & Harbour
Global Network

A footprint across
continents.

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Selected Ventures

The Portfolio

A curated collection of brands that redefine their categories through design, innovation, and market fit.

Wrogn

Wrogn

Youth Fashion
Dressberry

Dressberry

Womenswear
Roadster

Roadster

Casual Wear
Mast & Harbour

Mast & Harbour

Smart Casual
Killer

Killer

Urban Style
Provogue

Provogue

Premium Formal
House of Pataudi

House of Pataudi

Heritage
Anouk

Anouk

Ethnic Fusion
Fluid Luxe

Fluid Luxe

Luxury
HRX

HRX

Active Lifestyle
Strategic Capabilities

Vertical Integration
as a Competitive Advantage.

Rajan's approach goes beyond simple manufacturing. By owning the supply chain from design to delivery, House of Brands empowers labels to scale with speed, precision, and profitability.

01

Global Infrastructure

Proprietary manufacturing facilities across India and China, creating a seamless bridge for international trade.

02

Agile Production

From rapid prototyping to mass scale, enabling brands to respond instantly to market shifts.

03

Quality Assurance

Rigorous vertical integration ensuring every product meets global luxury standards.

04

Market Intelligence

Data-driven design translating global macro-trends into commercially viable products.

Network

Trusted Retail Partners

Myntra
Amazon
Flipkart
Noon
Ajio
Shoppers Stop
FirstCry
Hopscotch
Myntra
Amazon
Flipkart
Noon
Ajio
Shoppers Stop
FirstCry
Hopscotch
Myntra
Amazon
Flipkart
Noon
Ajio
Shoppers Stop
FirstCry
Hopscotch
Myntra
Amazon
Flipkart
Noon
Ajio
Shoppers Stop
FirstCry
Hopscotch