Blog

Perspectives on making, shipping & scaling.

Long-form articles from twenty-five years of building consumer brands and running manufacturing programs across India and China.

Featured · Watches · 22 min read

The Complete Guide to Building a Watch Brand in India

A step-by-step playbook covering movements, cases, dials, straps, factories, packaging and go-to-market — informed by two decades in the watch industry.

Latest

OEM

The Complete Guide to OEM Manufacturing

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Manufacturing

Private Label vs White Label — Explained

9 min readRead →

Watches

How Watches Are Manufactured — End to End

26 min readRead →

Watches

Watch Movements: Quartz, Automatic, Mechanical

14 min readRead →

Watches

Japanese vs Chinese Watch Movements

11 min readRead →

Eyewear

How to Manufacture Sunglasses

17 min readRead →

Accessories

The Complete Guide to Fashion Accessories Manufacturing

24 min readRead →

Sourcing

How to Import from China — The Founder's Playbook

20 min readRead →

Sourcing

Finding Reliable Factories: A 12-Point Framework

13 min readRead →

Packaging

Luxury Packaging: A Practical Guide

15 min readRead →

Brand

How to Build a Consumer Brand from Zero

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Entrepreneurship

Mistakes New Entrepreneurs Make

10 min readRead →