Case Studies

Selected engagements. Real outcomes.

Client identities protected where required — but the problems, decisions and results are real. Every engagement is measured in shipped product, not decks.

Brand Launch

Launching a private-label watch line for a top marketplace

Problem: A leading Indian marketplace needed a first-party watch brand competitive on price and design.
Solution: Designed a 24-SKU capsule across quartz and automatic movements; matched two factories in China + one finishing partner in India.
Outcome: Launched in 6 months. Category top-10 within the first quarter.

OEM Program

Scaling an eyewear OEM program for a global sports brand

Problem: Existing supplier could not hold quality on acetate frames at volume.
Solution: Ran a factory audit, moved production to a vetted acetate specialist, introduced 4-stage QC.
Outcome: Defect rate down 63%. Volume 3× within a year.

Packaging Redesign

A luxury gift-set line for a fashion accessories brand

Problem: Existing packaging felt commodity, hurting shelf conversion in premium stores.
Solution: Structural + graphic redesign; magnetic closure box; foil-blocked branding.
Outcome: Retailer sell-through up 41%. Featured on brand's own social hero shots.

China Sourcing

End-to-end sourcing setup for a D2C consumer brand

Problem: Founder team had product-market fit but no China sourcing muscle.
Solution: Mapped supplier options in Shenzhen and Yiwu, negotiated MOQs, set up a QC agent.
Outcome: Margins expanded by ~9 points. First container in 90 days.

Marketplace Growth

Scaling a leather accessories brand across Myntra + Amazon

Problem: Brand was struggling with catalog quality and returns on marketplaces.
Solution: Refreshed the product line, standardized packaging and streamlined listings across channels.
Outcome: Returns down 27%. Marketplace revenue doubled in 18 months.

Factory Development

Building a captive OEM cell for a specialty accessories brand

Problem: Brand wanted more control over IP-sensitive product development.
Solution: Identified partner factory, co-invested in tooling, ran 90-day operations coaching.
Outcome: Lead time cut from 120 to 55 days. IP contained end to end.

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